According to study, bass makes you groove

Here’s an extract:

“Low frequency sound is processed via vibrotactile and vestibular (in addition to auditory) pathways, and stimulation of these non-auditory modalities in the context of music can increase ratings of groove (the pleasurable urge to move to music) and modulate musical rhythm perception”

Couldn’t have said it better!

For us mere mortals, it means that although we can’t hear really low frequencies, they seem to have quite a nice shake-your-booty effect on party goers.

Anyone that’s been in the clubbing scene long enough would obviously know that but it’s great to hear there are scientists taking the time to set up a room with floor-shaking subs, invite a bunch of guests to be equipped with detectors and analyze data while a live electronic band rocks the place.

Let me in!

In any case, we need to think of a new mission statement for Insense, something about increasing ratings of groove. Sounds about right!